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The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice [2] broadly reflects legislation in many instances
The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) is the rule book for non-broadcast advertisements, sales promotions and direct marketing communications in the United Kingdom. It is written and maintained by the Committee of Advertising Practice (CAP) and administered by the Advertising Standards ...
Industries under particular focus for CAP in terms of rules and guidelines for advertising include alcohol [5] and gambling. [2] Though some of the advertising rules are legally enforceable, the majority are self-regulatory and based on the commitment of involved stakeholders following best practice. [2]
The Advertising Standards Authority (ASA) said the ads, and particularly the references to death, could cause a significant emotional impact with a wider audience.
Advertising Standards Authority may refer to: Advertising Standards Bureau (Australia) Advertising Standards Authority for Ireland; Advertising Standards Authority (New Zealand) Advertising Standards Authority (South Africa) Advertising Standards Authority (United Kingdom) Advertising Standards Canada; Advertising Standards Council of India
Ad Standards manages the complaint resolution process of the advertising self-regulation system in Australia. [2]It functions as secretariat for the Ad Standards Community Panel and the Ad Standards Industry Jury – the two independent bodies were established to determine consumer and competitive complaints against the advertising self-regulatory Codes.
The bank provided the Advertising Standards Authority (ASA) with a copy of its 2023 Sustainability Report, which showed the group had financed emissions amounting to 33 million tonnes of carbon ...
They derive their authority from members' commitments to abide by the standards applied by the regulator, for instance as the UK's Advertising Standards Authority says "The self-regulation system works because it is powered and driven by a sense of corporate social responsibility amongst the advertising industry." [2]