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In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) [1] is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of an organization or project.
BSC SWOT, or the Balanced Scorecard SWOT analysis, was introduced in 2001, by Lennart Norberg and Terry Brown. BSC SWOT is a simple concept that combines the two powerful tools BSC (Balanced Scorecard) and SWOT analysis when identifying factors that drives or hinders strategy. The four perspectives in BSC is combined with the four dimensions of ...
A SWOT analysis is another method of situation analysis that examines the strengths and weaknesses of a company (internal environment) as well as the opportunities and threats within the market (external environment). A SWOT analysis looks at both current and future situations.
SWOT may refer to: SWOT, a Japanese media franchise; Cramming (education) or swotting; SWOT analysis, a method to evaluate strengths, weaknesses, opportunities and threats to identify risks and issues that need solving; Surface Water and Ocean Topography (SWOT), a NASA/CNES satellite altimeter
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Humphrey said that while he worked at the Stanford Research Institute (later SRI International), he was involved with the team that came up with the "International Executive Seminar in Business Planning", which became known as TAM (Team Action Management), [2] and also with a team led by Robert Stewart, who published the SOFT framework (as Humphrey described it: "What is good in the present is ...
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The Ansoff matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future business growth. [1]