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Coca-Cola sponsored the 1965 airing of the television special "A Charlie Brown Christmas". [163] Coca-Cola also sponsored the popular Fox singing-competition series American Idol from 2002 until 2014. [164] Coca-Cola was a sponsor of the nightly talk show on PBS, Charlie Rose in the US. [165]
Coca-Cola Co. partially funded the pro-industry advocacy group International Life Sciences Institute (ILSI) for many years prior to ending their support for the organization in 2021. [9] ILSI was founded by a former Coca-Cola Co. executive in 1978, and has employed a number of former high level Coca-Cola Co. employees. [10]
The Coca-Cola bottle's contour bottle was not designed by famous industrial designer Raymond Loewy. [6] [7] The common image of Santa Claus (Father Christmas) as a jolly large man in red garments was not created by the Coca-Cola Company as an advertising tool. Santa Claus had already taken this form in American popular culture by the late 19th ...
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Elmore examines the history of Coca-Cola. He argues that the company's strategy of outsourcing raw ingredients instead of practicing vertical integration contributed to its success. He also describes the impact of the company's switch from returnable glass bottles to disposable bottles. [3] [4]
Mr. Cummings served on the boards of, CARE and Clark Atlanta University. He also is a board member of S.C. Johnson & Son, Inc. and a former board member of The Coca-Cola Bottling Co. Consolidated, a publicly traded bottler of The Coca-Cola Company (NASDAQ). He is a member of their Executive Leadership Council.