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Leaders from Mattel, YouTube, Universal Pictures, Google, Amazon and more gathered at Variety’s Entertainment and Technology summit, presented by City National Bank, to breakdown the future of ...
Balis cited a survey from the Mobile Marketing Association (MMA), a marketing trade group, which found that 78% of marketers had challenges with data validation and quality—a large roadblock to ...
Industry insiders from Google, Warner Bros., Disney, DC Studios, Pinterest and more returned for Variety’s annual Entertainment and Technology Summit, presented by City National Bank. The day ...
There are six areas of the social media marketing that are being impacted by AI: content creation, consumer intelligence, customer service, influencer marketing, content optimization, and competitive intelligence. [21] One tool, Twizoo, uses AI to gather reviews from social networking sites about restaurants to help users find a place to eat.
At the Variety Entertainment Summit at CES 2024, AI was a key topic of conversation. Hanno Basse, CTO of visual-effects company Digital Domain, said he was worried about the advent of AI-generated ...
Artificial intelligence has transformed the digital marketing landscape by allowing businesses to capture large amounts of consumer data, leading to data-driven marketing strategies. Businesses like Amazon can utilize user’s purchase, search, and viewing history on their platforms, to create customized user experiences.
BENlabs, formerly BEN Group Inc., is a Los Angeles–based product placement, influencer marketing and licensing company. [2] [3] The company offers AI-driven product placement, influencer marketing services, music partnerships, rights clearance, and personality rights management services for the entertainment industry.
In a sign of the times, long-established entertainment marketing firm M3 Creative has launched a consulting arm after numerous requests from clients for guidance on how to maintain authenticity in ...