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  2. PageRank - Wikipedia

    en.wikipedia.org/wiki/PageRank

    PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages. According to Google:

  3. Lighthouse (software) - Wikipedia

    en.wikipedia.org/wiki/Lighthouse_(software)

    It can be run against any web page, public or, requiring authentication. Lighthouse audits performance, accessibility, and search engine optimization factors of web pages, [1] [2] [3] this is the major difference from Google PageSpeed, Lighthouse provides more detail information.

  4. TrustRank - Wikipedia

    en.wikipedia.org/wiki/TrustRank

    Today, this algorithm is a part of major web search engines like Yahoo! and Google. [2] One of the most important factors that help web search engine determine the quality of a web page when returning results are backlinks. Search engines take a number and quality of backlinks into consideration when assigning a place to a certain web page in ...

  5. Search engine results page - Wikipedia

    en.wikipedia.org/wiki/Search_engine_results_page

    A search engine results page (SERP) is a webpage that is displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query. [1] The results are of two general types: organic search: retrieved by the search engine's algorithm;

  6. Google Penguin - Wikipedia

    en.wikipedia.org/wiki/Google_Penguin

    Google Penguin is a codename [1] for a Google algorithm update that was first announced on April 24, 2012. The update was aimed at decreasing search engine rankings of websites that violate Google's Webmaster Guidelines [2] by using now declared Grey Hat SEM techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page.

  7. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    Google offers free tools to do some basic keyword analysis. All the results are based on data from the Google search engine. Google recently [when?] released an update to the Google Keyword Planner and changed some of its policies by which the first campaign must be set to get the Keyword Planner back. This is a type of Google Ads account that ...

  8. RankBrain - Wikipedia

    en.wikipedia.org/wiki/RankBrain

    It helps Google to process search results and provide more relevant search results for users. [2] In a 2015 interview, Google commented that RankBrain was the third most important factor in the ranking algorithm, after links and content, [ 2 ] [ 3 ] out of about 200 ranking factors [ 4 ] whose exact functions are not fully disclosed.

  9. Search engine optimization metrics - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization...

    Google PageRank (Google PR) is one of the methods Google uses to determine a page's relevance or importance. Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 - 10. Google PageRank is based on backlinks.

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