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In the United States and Canada, a web-based membership association that provides non-profit organizations with discounts on products and services, including technology providers, is the Non-Profit Purchasing Group. For developing areas or nations, technology may be available from organizations mentioned in Computer technology for developing areas.
The phrase usually refers to arrangements by elementary schools or high schools, rather than higher education; because this marketing is seen as targeting children, it is very controversial. One example of this is Channel One News, a TV show, branded as educational, shown in schools that shows two minutes of advertising. Channel One is shown in ...
Meta marketing is "the synthesis of all managerial, traditional, scientific, social and historical foundations of marketing,” a term first coined by E.J.Kelly while discussing the issue of ethics and science of marketing [1] Thus, Meta Marketing is an attempt to widen the horizons of marketing by covering non-profit organisations.
Walsh co-founded Classy with Scot Chisholm in 2006. Since launching its online fundraising platform in 2011, Classy has helped more than 1,800 nonprofits and social enterprises including Oxfam, The World Food Programme and National Geographic Society to raise hundreds of millions of dollars. Walsh leads the annual Collaborative and Classy ...
Cause-related marketing is a powerful marketing tool that business and nonprofit organizations are increasingly leveraging. According to the Cone Millennial Cause Study in 2006, [12] 89% of Americans (aged 13 to 25) would switch from one brand to another brand of a comparable product (and price) if the latter brand was associated with "good cause".
DonorsChoose is a United States–based nonprofit organization that allows individuals to donate directly to public school classroom projects. The organization has been given Charity Navigator's highest rating every year since 2005. [4]
Opt-in email advertising, or permission marketing, is advertising via email whereby the recipient of the advertisement has consented to receive it. [15] A common example of permission marketing is a newsletter sent to an advertising firm's customers. Such newsletters inform customers of upcoming events or promotions, or new products. [16]
The Journal of Nonprofit & Public Sector Marketing is a quarterly peer-reviewed academic journal which covers topics related to political communication, public relations, and marketing strategy. Published by Routledge, it is indexed in Scopus, PsycINFO, Political Science Complete, and Public Affairs Index. [1]
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