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Citrus scent: One of the three scents released by Axe under limited edition status. Based on a shower gel and comes in shower gel and body spray form. Released in U.S. in 2008. Present 2008 Fever or Hot Fever: A fragrance infused with Brazilian hot mud and red dragon fruit extract. One of the three scents released by Axe under limited edition ...
The product was an attempt by Dial to break into the body spray market, currently dominated by AXE and Tag, through a marketing strategy directed at older men. [ 1 ] [ 2 ] RGX employed the Internet to create buzz via a men's lifestyle website called RGX Life, followed by television, print, and public relations activities.
In 2009, the brand launched an eight-centimetre container called the Axe Bullet. The brand has also extended into other areas. Most scent names usually have a shower gel to accompany them and sometimes an antiperspirant/deodorant stick and an aftershave lotion. The Axe Shampoos come in three different sizes: regular size, travel or sample size ...
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Top perfumers helped develop the five new scents. Turns out more than 70% of men prefer AXE’s new fine fragrances over Chanel, according to a blind scent test Skip to main content
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