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1971 magazine advertisement. L'eggs is a brand of pantyhose, introduced in 1969 by Hanes.The novel developments were the egg-shaped plastic product container, the shift to consignment sales in drug stores and groceries, and the in-store product racks designed to emphasize the egg shape.
The ad push reflects consumer research that hosiery is making a comeback and drives home the message that L'eggs offers women the perfect, everyday, finishing touch for any outfit and any occasion ...
The packaging design was in the form of an egg to promote how compact pantyhose could be and branding the line to rhyme with "legs." [ 2 ] Although the concept was initially considered 'a marketing risk' by the board members, the risk turned into a multibillion-dollar enterprise. [ 3 ]
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Pantyhose, sometimes also called sheer tights, are close-fitting legwear covering the wearer's body from the waist to the toes. Pantyhose first appeared on store shelves in 1959 for the advertisement of new design panties (Allen Gant's product, 'Panti-Legs') [1] as a convenient alternative to stockings and/or control panties which, in turn, replaced girdles.
The U.S. Food and Drug Administration (FDA) now classifies eggs as a “healthy, nutrient-dense" food, according to a new proposed rule. Registered dietitians react to the change.
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