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An example of social media playing a massive part in the politics of a country is India. this is because India has the second highest recorded internet user base at 450 million users with a huge culture based on WhatsApps, Facebook, Twitter, Youtube and Instagram . therefore, it is reasonable to conclude that politicians would look to social ...
The concept of mediatization still requires development, and there is no commonly agreed definition of the term. [4] For example, a sociologist, Ernst Manheim, used mediatization as a way to describe social shifts that are controlled by the mass media, while a media researcher, Kent Asp, viewed mediatization as the relationship between politics, mass media, and the ever-growing divide between ...
Social media users also faced polarization due to social media algorithms, creating an echo chamber for social media users and only exposing themselves to their own beliefs. [ 44 ] Facebook and Twitter, however, are facing intense criticism from lawmakers for their roles in politics, [ 45 ] a criticism that is tied to antitrust concerns.
In correspondence with the statement that media effect is the result of a combination of variables, media effects can also be enhanced or reduced by individual differences and social context diversity. Many media effects theories hypothesize conditional media effects, including uses-and-gratifications theory (Rubin 2009), [53] reinforcing ...
Social media also became a primary source of news for some demographics. A study conducted by the Pew Research Center discovered that 35% of voters between the ages of 18 and 29 used social media as their primary source of news, making it the most popular news source among their generation. Social media was overall the second most popular ...
Social media's peer-to-peer communication shifts power from the organization to consumers, since consumer content is widely visible and not controlled by the company. [91] Social media personalities, often referred to as "influencers", are Internet celebrities who are sponsored by marketers to promote products and companies online.
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More recently, social media has emerged as one of the main platforms for politics. Millions of users can learn about politicians' policies and statements, interact with political leaders, organize, and voice their own opinions on political matters. [4] Political campaigns are also using social media sites to reach voters using political ...