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Institutional logic is a core concept in sociological theory and organizational studies, with growing interest in marketing theory. [1] It focuses on how broader belief systems shape the cognition and behavior of actors. [2]
Sociological institutionalism (also referred to as sociological neoinstitutionalism, cultural institutionalism and world society theory) is a form of new institutionalism that concerns "the way in which institutions create meaning for individuals." [1] Its explanations are constructivist in nature. [2]
Branding national myths and symbols [1] (BNMS) is a field of research focusing on branding and marketing of a nation's myths and symbols. The research blends the theories of marketing, cultural communications, sociology, public relations, and semiotics. The awareness of a nation's (or a collective group's) internal myths and symbols may result ...
In sociology and organizational studies, institutional theory is a theory on the deeper and more resilient aspects of social structure. It considers the processes by which structures, including schemes, rules, norms, and routines, become established as authoritative guidelines for social behavior. [ 1 ]
Henri Tajfel's greatest contribution to psychology was the social identity theory. Social identity is a person's sense of who they are, based on their group membership(s). Tajfel (1979) proposed that the groups (e.g. social class, family, football team, etc.), which people belonged to were a source of pride and self-esteem. Groups give us a ...
Though groups such as Jews and Gypsies have maintained their identity through centuries, their values reflect adaptation to the dominant cultural environment. Hofstede described national and regional cultural groupings that affect the behavior of organizations and identified four dimensions of culture (later five [ 77 ] ) in his study of ...
A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public.The corporate identity is typically visualized by branding and with the use of trademarks, [1] but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of corporate communication, aiming to ...
Institutional analysis is the part of the social sciences that studies how institutions—i.e., structures and mechanisms of social order and cooperation governing the behavior of two or more individuals—behave and function according to both empirical rules (informal rules-in-use and norms) and also theoretical rules (formal rules and law ...