enow.com Web Search

Search results

  1. Results from the WOW.Com Content Network
  2. Psychological pricing - Wikipedia

    en.wikipedia.org/wiki/Psychological_pricing

    An example of this practice is in Australia, where 5 cents has been the smallest denomination coin since 1992, but pricing at .98 or .99 on items under several hundred dollars is still almost universally applied (e.g.: $1.99–299.99), while goods on sale often price at .94 and its variations. Finland and the Netherlands were the first two ...

  3. Aspirational brand - Wikipedia

    en.wikipedia.org/wiki/Aspirational_brand

    An aspirational brand is a term in consumer marketing for a brand or product which a large segment of its exposure audience wishes to own, but for economic reasons cannot. [citation needed] Because the desire for aspirational goods is relative to the consumer's purchasing power, an aspirational brand may be a luxury good if the person desires it, or it may simply be any product whether luxury ...

  4. Dunning–Kruger effect - Wikipedia

    en.wikipedia.org/wiki/Dunning–Kruger_effect

    Some researchers include a metacognitive component in their definition. In this view, the Dunning–Kruger effect is the thesis that those who are incompetent in a given area tend to be ignorant of their incompetence, i.e., they lack the metacognitive ability to become aware of their incompetence.

  5. Intelligence quotient - Wikipedia

    en.wikipedia.org/wiki/Intelligence_quotient

    An intelligence quotient (IQ) is a total score derived from a set of standardized tests or subtests designed to assess human intelligence. [1] Originally, IQ was a score obtained by dividing a person's mental age score, obtained by administering an intelligence test, by the person's chronological age, both expressed in terms of years and months.

  6. Threshold price-point - Wikipedia

    en.wikipedia.org/wiki/Threshold_price-point

    In economics, a threshold price point is the psychological fixing of prices to entice a buyer up to a certain threshold at which the buyer will be lost anyway. The most common example in the United States is the $??.99 phenomenon—e.g. setting the price for a good at $9.99.

  7. Psychographic segmentation - Wikipedia

    en.wikipedia.org/wiki/Psychographic_segmentation

    Psychographic segmentation has been used in marketing research as a form of market segmentation which divides consumers into sub-groups based on shared psychological characteristics, including subconscious or conscious beliefs, motivations, and priorities to explain, and predict consumer behavior. [1]

  8. Motivation crowding theory - Wikipedia

    en.wikipedia.org/wiki/Motivation_crowding_theory

    Motivation crowding theory is the theory from psychology and microeconomics suggesting that providing extrinsic incentives for certain kinds of behavior—such as promising monetary rewards for accomplishing some task—can sometimes undermine intrinsic motivation for performing that behavior.

  9. Token economy - Wikipedia

    en.wikipedia.org/wiki/Token_economy

    Sometimes client manuals have specifications how many tokens can be earned by each target behavior. For instance, if making the bed is a target behavior, staff and clients have to know how a well-made bed looks like. However, often these specifications are hard to make: behavior such as eating politely and positive cooperation are hard to specify.