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  2. Models of communication - Wikipedia

    en.wikipedia.org/wiki/Models_of_communication

    Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.

  3. Transformational leadership - Wikipedia

    en.wikipedia.org/wiki/Transformational_leadership

    The transformational approach is based on the leader’s personality, traits, and ability to make change through example. Transformational leaders articulate an energizing vision and challenging goals. They are idealized because they are moral exemplars of working toward the benefit of the team, organization, and community.

  4. Community reinforcement approach and family training

    en.wikipedia.org/wiki/Community_reinforcement...

    Communication skills A positive interaction style; Drink/drug refusal training Identify high-risk situations. Teach assertiveness. Job Skills Training. Provide basic steps for obtaining and keeping a valued job. Social and Recreational Counseling. Provide opportunities to sample new social and recreational activities. Relapse Prevention

  5. Yale attitude change approach - Wikipedia

    en.wikipedia.org/wiki/Yale_Attitude_Change_Approach

    This approach to persuasive communications was first studied by Carl Hovland and his colleagues at Yale University during World War II. [1] The basic model of this approach can be described as "who said what to whom": the source of the communication, the nature of the communication and the nature of the audience. [1]

  6. Interpersonal communication - Wikipedia

    en.wikipedia.org/wiki/Interpersonal_communication

    [5] [6] Interpersonal communication is often defined as communication that takes place between people who are interdependent and have some knowledge of each other: for example, communication between a son and his father, an employer and an employee, two sisters, a teacher and a student, two lovers, two friends, and so on.

  7. Lasswell's model of communication - Wikipedia

    en.wikipedia.org/wiki/Lasswell's_model_of...

    A model of communication is a simplified presentation that aims to give a basic explanation of the process by highlighting its most fundamental characteristics and components. [16] [8] [17] For example, James Watson and Anne Hill see Lasswell's model as a mere questioning device and not as a full model of communication. [10]

  8. Hierarchy of Influences - Wikipedia

    en.wikipedia.org/wiki/Hierarchy_of_Influences

    In mass communication, the Hierarchy of Influences, formally known as the Hierarchical Influences Model, is an organized theoretical framework introduced by Pamela Shoemaker & Stephen D. Reese. It comprises five levels of influence on media content from the macro to micro levels: social systems, social institutions, media organizations, routine ...

  9. Two-step flow of communication - Wikipedia

    en.wikipedia.org/wiki/Two-step_flow_of_communication

    Examples of initiatives that take this approach include Science & Engineering Ambassadors, sponsored by the National Academy of Sciences, and Science Booster Clubs, coordinated by the National Center for Science Education. [8] According to Lazarsfeld and Katz, mass media information is channeled to the "masses" through opinion leadership. The ...