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Charles Shaw is an American brand of bargain-priced wine. [1] Largely made from California grapes , Charles Shaw wines include Cabernet Sauvignon , White Zinfandel , Merlot , Chardonnay , Sauvignon Blanc , Shiraz , Valdiguié in the style of Beaujolais nouveau , and limited quantities of Pinot Grigio .
Bronco Wine Company was started by Fred Franzia and his brother in 1973 after the family's original wine business, Franzia, was sold to Coca-Cola. In 1995, the company acquired Charles F Shaw ...
In 1995, Bronco Wine Company purchased the brand name Charles Shaw from a bankrupt company for US$27,000 and used it for a line of very inexpensive wines, introduced in 2002 and priced at $1.99 per bottle. The wines became nicknamed "Two-Buck Chuck" and were sold exclusively through Trader Joe's stores. [5]
Trader Joe's wine is remarkably cheap. A bottle of the grocery store's most popular wine brand, Charles Shaw, sells for less than $3. Also known as "Two-Buck Chuck," Charles Shaw wine comes in ...
Trader Joe's is the exclusive retailer of Charles Shaw wine, popularly known as "Two Buck Chuck" because of its original $1.99 price tag in California (local prices vary). [53] [54] [55] Of the wine selection at Trader Joe's, Coulombe said, "We built Trader Joe's on wine first, then food. I tasted 100,000 wines, and most weren't wonderful.
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