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The active ingredient in several Febreze products is hydroxypropyl beta-cyclodextrin (HPβCD). The molecule traps and binds volatilized hydrocarbons within its structural ring, retaining malodorous molecules, which reduces their volatility and thus the perception of their scent. [2] The active ingredient is produced from corn cobs. [3]
Product type: Air fresheners Cleaning product: Owner: S. C. Johnson & Son: Country: United States: Introduced: 1956; 69 years ago (): Markets: USA, Canada, Germany ...
Also, Febreze is becoming more of a brand name than a product. There are now 4 products bearing the Febreze branding: Febreze Fabric Refresher, Febreze Air Effects, Febreze NOTICEables, and Febreze Scentstories. Overall, this article needs to be refocused to the Febreze brand instead of the fabric refresher and brought up to standards.
Sillage in a perfume is not to be confused with its 'projection' (how a fragrance is perceived by others around the wearer) and is enhanced by motion, ambient temperature as well as the inherent qualities of the skin. According to an article by Mookerjee, a fragrance is perceived by the diffusion of individual fragrance molecules. [2]
In 1986, Squibb sold the entire division back to Yves Saint Laurent for $500 million, who invested heavily in a new men's fragrance called Jazz. Jazz was not particularly successful and, coupled with the October 1987 market crash, Yves Saint Laurent sold Charles of the Ritz Incorporated (excluding Yves Saint Laurent Beaute) to Revlon in 1987.
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