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Secret Tournament" (also known as "Scorpion KO" or "The Cage") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [1] With a marketing budget estimated at US$100 million, [2] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".
Nike By You (Previously "NikeiD") is a service provided by Nike allowing customers to personalize and design their own Nike merchandise, most specifically footwear but also sportswear. They offer online services as well as physical studios in different countries around the world, including: United Kingdom , Italy , France , Japan , Spain ...
Nike SPARQ" was the name used under a marketing relationship between Nike and SPARQ, under which Nike sold a line of cross training footwear, apparel and equipment in the USA. [ 2 ] SPARQ's headquarters was in Portland, Oregon , with a distribution center in Oconomowoc, Wisconsin, until its sale to Nike in 2009 (Nike kept the distribution ...
Davidson continued working for Blue Ribbon Sports (it officially became Nike, Inc. in 1972) until the design demands of the growing company exceeded one person's capacity. In 1976, the company hired its first external advertising agency, John Brown and Partners, and Davidson went on to work on other clients' needs.
The Ordem, released in 2014, is the first Nike football to have panels bonded together, rather than stitched. It is claimed to be rounder and to perform more uniformly regardless of where it is hit, and being almost waterproof. Another change introduced by the Ordem was its decorative drawing, named "Radar Rapid Decision and Response", to make ...
Write the Future is an advert made by Nike football for the 2010 World Cup and directed by Mexican filmmaker Alejandro González Iñárritu for the UK based production company, Independent Films Limited.
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The game was originally published by Time Warner under the name "Sports Illustrated Pro Football". Avalon Hill later bought the game and renamed it Paydirt, marketing it with a college football version of the game called Bowl Bound. Avalon Hill hired Dr. Thomas R. Nicely, a statistician, to redevelop the mathematics of the gameplay.