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Contact approaches to prejudice reduction are based on prominent social psychologist, Gordon Allport's, contact hypothesis. [3] According to this hypothesis, prejudice is best reduced under optimal conditions of contact between those who hold prejudiced beliefs and those who are the targets of prejudiced beliefs.
The reduction of prejudice through intergroup contact can be described as the reconceptualization of group categories. Allport (1954) claimed that prejudice is a direct result of generalizations and oversimplifications made about an entire group of people based on incomplete or mistaken information.
Third, the two groups must have equal status. Fourth, there must be frequent opportunities for informal and interpersonal contact between groups. Fifth, there should be multiple contacts between the in- and the out-groups. Finally, social norms of equality must exist and be present to foster prejudice reduction.
A 2020 meta-analysis by Banas, et al., included 79 cases and concluded that “positive mediated contact decreased [prejudice] (r = −.23; 95% CI, −.29 to −.17), whereas negative mediated contact increased prejudicial attitudes (r = .31; 95% CI, .24 to .38).” [25] When comparing parasocial and vicarious contact, the meta-analysis found ...
She is known for her work on prejudice, social norms and conflict reduction. She is best known for creating large-scale field experiments utilizing theoretical social psychology strategies and tools to formulate effective and practical methods for reducing conflict and discrimination.
The imagined contact hypothesis is an extension of the contact hypothesis, a theoretical proposition centred on the psychology of prejudice and prejudice reduction. It was originally developed by Richard J. Crisp and Rhiannon N. Turner and proposes that the mental simulation, or imagining, of a positive social interaction with an outgroup member can lead to increased positive attitudes ...
These community leaders work together as a resource team to deal with prejudice and intergroup tensions. NCBI teams meet regularly and lead prejudice reduction programs for organizations in their communities, and they intervene with conflict resolution skills when intergroup conflicts arise. They may also offer programs that aim to help ...
Other prejudice reduction research has investigated intergroup interaction techniques including cooperative learning (such as Elliot Aronson's "Jigsaw Classroom") [45] and making group identity less salient or a superordinate identity more salient [46] [47] in addition to individual techniques such as encouraging perspective-taking with a ...