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Roger L. Martin CM (born 4 August 1956) is the former Dean of the Rotman School of Management at the University of Toronto from 1998 to 2013 and an author of several business books. [1] Martin has expanded several important business concepts in use today, including integrative thinking. He has been recognized by several business publications as ...
The Opposable Mind: How Successful Leaders Win Through Integrative Thinking is a book written by Roger Martin and published by the Harvard Business Review Press in 2007. The book aims to introduce a concept of integrative thinking, using academic theory and insights from prominent business leaders to substantiate the idea.
For example, a business plan for a non-profit might discuss the fit between the business plan and the organization's mission. Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization's ability to repay the loan.
The strawman is not expected to be the last word; it is refined until a final model or document is obtained that resolves all issues concerning the scope and nature of the project. In this context, a strawman can take the form of an outline, [ 13 ] a set of charts, a presentation, or a paper.
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[4] However, in April 2020, Director Nigel Cole confirmed that there would be a 10th series, which aired in 2022 and is the final series (See main article on Doc Martin). During the course of the programme, 79 episodes of Doc Martin aired over ten series, between 2 September 2004 and 25 December 2022. This total counts the TV film as one episode.
The decoy effect is the phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated. This effect is the "secret agent" in many decisions. In the example with the honeymoon options, Rome without free breakfast is the decoy.
Martin defines a responsibility as a reason to change, and concludes that a class or module should have one, and only one, reason to be changed (e.g. rewritten). As an example, consider a module that compiles and prints a report. Imagine such a module can be changed for two reasons. First, the content of the report could change.