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McGuire’s Psychological Motivations is a classification system that organizes theories of motives into 16 categories. The system helps marketers to isolate motives likely to be involved in various consumption situations.
In practical application, for instance in self-management, [3] [4] in coaching, [5] in leadership training, [6] or in change management, [7] the 3C-model can be used for systematic diagnosis of motivation deficits and intervention. Fig. 2. Practical application of the 3C-model: Motivation diagnosis (e.g. of a team member/ an employee).
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Maslow proposed his hierarchy of needs in his 1943 paper "A Theory of Human Motivation" in the journal Psychological Review. [1] The theory is a classification system intended to reflect the universal needs of society as its base, then proceeding to more acquired emotions. [18]
Social cognitive theory proposes that much of human learning occurs through the social environment. [3] [2] Many ideas surrounding social cognitive theory were proposed by Albert Bandura, a clinical psychologist. Unlike behaviorism, which argues that learning is caused through the reinforcement of actions and routines, social cognitive theory ...
Social psychology utilizes a wide range of specific theories for various kinds of social and cognitive phenomena. Here is a sampling of some of the more influential theories that can be found in this branch of psychology. Attribution theory – is concerned with the ways in which people explain (or attribute) the behaviour of others. The theory ...
It should only contain pages that are Motivational theories or lists of Motivational theories, as well as subcategories containing those things (themselves set categories). Topics about Motivational theories in general should be placed in relevant topic categories .
Cognitive psychology derived its name from the Latin cognoscere, referring to knowing and information, thus cognitive psychology is an information-processing psychology derived in part from earlier traditions of the investigation of thought and problem solving. [1] [2] Behaviorists acknowledged the existence of thinking but identified it as a ...