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McGuire’s Psychological Motivations is a classification system that organizes theories of motives into 16 categories. The system helps marketers to isolate motives likely to be involved in various consumption situations.
In practical application, for instance in self-management, [3] [4] in coaching, [5] in leadership training, [6] or in change management, [7] the 3C-model can be used for systematic diagnosis of motivation deficits and intervention. Fig. 2. Practical application of the 3C-model: Motivation diagnosis (e.g. of a team member/ an employee).
Social psychology utilizes a wide range of specific theories for various kinds of social and cognitive phenomena. Here is a sampling of some of the more influential theories that can be found in this branch of psychology. Attribution theory – is concerned with the ways in which people explain (or attribute) the behaviour of others. The theory ...
Maslow proposed his hierarchy of needs in his 1943 paper "A Theory of Human Motivation" in the journal Psychological Review. [1] The theory is a classification system intended to reflect the universal needs of society as its base, then proceeding to more acquired emotions. [18]
It should only contain pages that are Motivational theories or lists of Motivational theories, as well as subcategories containing those things (themselves set categories). Topics about Motivational theories in general should be placed in relevant topic categories .
The Cattell–Horn–Carroll theory (commonly abbreviated to CHC), is a psychological theory on the structure of human cognitive abilities. Based on the work of three psychologists, Raymond B. Cattell , John L. Horn and John B. Carroll , the Cattell–Horn–Carroll theory is regarded as an important theory in the study of human intelligence.
Cognitive psychology derived its name from the Latin cognoscere, referring to knowing and information, thus cognitive psychology is an information-processing psychology derived in part from earlier traditions of the investigation of thought and problem solving. [1] [2] Behaviorists acknowledged the existence of thinking but identified it as a ...
While not a theory of motivation, per se, the theory of cognitive dissonance proposes that people have a motivational drive to reduce dissonance. The cognitive miser perspective makes people want to justify things in a simple way in order to reduce the effort they put into cognition. They do this by changing their attitudes, beliefs, or actions ...