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  2. 3C-model - Wikipedia

    en.wikipedia.org/wiki/3C-model

    The 3H-model of motivation ("3H" stands for the "three components of motivation") was developed by Hugo M. Kehr of UC Berkeley. The 3C-model is an integrative, empirically validated theory of motivation that can be used for systematic motivation diagnosis and intervention.

  3. McGuire's Motivations - Wikipedia

    en.wikipedia.org/wiki/McGuire's_Motivations

    McGuire’s Psychological Motivations is a classification system that organizes theories of motives into 16 categories. The system helps marketers to isolate motives likely to be involved in various consumption situations.

  4. List of social psychology theories - Wikipedia

    en.wikipedia.org/wiki/List_of_social_psychology...

    Social psychology utilizes a wide range of specific theories for various kinds of social and cognitive phenomena. Here is a sampling of some of the more influential theories that can be found in this branch of psychology. Attribution theory – is concerned with the ways in which people explain (or attribute) the behaviour of others. The theory ...

  5. Maslow's hierarchy of needs - Wikipedia

    en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs

    It has been suggested that Maslow's hierarchy of needs can be extended after esteem needs into two more categories: cognitive needs and aesthetic needs. Cognitive needs crave meaning, information, comprehension and curiosity – this creates a will to learn and attain knowledge. [22] From an educational viewpoint, Maslow wanted humans to have ...

  6. Rubicon model - Wikipedia

    en.wikipedia.org/wiki/Rubicon_model

    A feedback model of the motivation-volition process. Lower labels are terminology of Zimmerman. [1] [2] In psychological theories of motivation, the Rubicon model, more completely the Rubicon model of action phases, makes a distinction between motivational and volitional processes. The Rubicon model "defines clear boundaries between ...

  7. Category:Motivational theories - Wikipedia

    en.wikipedia.org/wiki/Category:Motivational_theories

    It should only contain pages that are Motivational theories or lists of Motivational theories, as well as subcategories containing those things (themselves set categories). Topics about Motivational theories in general should be placed in relevant topic categories .

  8. Balance theory - Wikipedia

    en.wikipedia.org/wiki/Balance_theory

    In the psychology of motivation, balance theory is a theory of attitude change, proposed by Fritz Heider. [1] [2] It conceptualizes the cognitive consistency motive as a drive toward psychological balance. The consistency motive is the urge to maintain one's values and beliefs over time.

  9. Cognitivism (psychology) - Wikipedia

    en.wikipedia.org/wiki/Cognitivism_(psychology)

    Cognitive psychology derived its name from the Latin cognoscere, referring to knowing and information, thus cognitive psychology is an information-processing psychology derived in part from earlier traditions of the investigation of thought and problem solving. [1] [2] Behaviorists acknowledged the existence of thinking but identified it as a ...

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