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Social media analytics or social media monitoring is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social listening. It is commonly used by marketers to track online conversations about products and companies.
The winning idea was Hootsuite, a moniker submitted by a user named Matt Nathan [12] and based upon "Owly", the dashboard's owl logo, as a word play on the French expression "tout de suite", meaning "right now". In November 2009, the Hootsuite dashboard expanded its offering to support Facebook and LinkedIn and the capability to use Twitter ...
When talking about social data analytics, there are a number of factors it's important to keep in mind (which we noted earlier): [1] Sophisticated Data Analysis: what distinguishes social data analytics from sentiment analysis is the depth of the analysis. Social data analysis takes into consideration a number of factors (context, content ...
Dan Gookin is a computer book author who wrote the first ...For Dummies books including DOS for Dummies and PCs for Dummies, establishing the design and voice of the long-running series that followed, incorporating humor and jokes into a format for beginners on any subject.
Analytics is the "extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions." It is a subset of business intelligence , which is a set of technologies and processes that uses data to understand and analyze business performance to drive decision-making .
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Business intelligence (BI) consists of strategies, methodologies, and technologies used by enterprises for data analysis and management of business information. [1] Common functions of BI technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text ...
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.