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The UFC's partnership with USADA coming to an end in 2023, the UFC announced a new partnership with Drug Free Sport International, the same company that oversees the anti-doping programs of the NCAA, MLB, NFL, and NBA. [6] This partnership is set to begin in 2024, after their current contract with USADA expired on December 31, 2023.
Despite a positive and productive meeting about a contract renewal in May 2023, the UFC did an about-face and informed USADA on Monday, October 9, that it was going in a different direction."
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With the UFC's partnership with USADA coming to an end in 2023, the UFC announced a new partnership with Drug Free Sport International, the same company that oversees the anti-doping programs of the NCAA, MLB, NFL, and NBA.
As of 2024 the UFC and WWE are the two most valuable combat sports promotions according to Forbes. With the UFC being the most valued MMA promotion having a value of $11.3 billion and a revenue of $1.29 billion in 2023, and WWE being the most valued professional wrestling promotion with a value of $6.8 billion and revenue of $1.33 billion in 2023.
The US Anti-Doping Agency (USADA) is set to split with the Ultimate Fighting Championship (UFC) following a dispute involving Conor McGregor.
UFC and WWE logged record revenue and sponsorship deals in 2023, which added up to a strong fourth quarter for TKO, the newly formed parent company of both sports brands. The strong numbers ...
UFC on ABC: Rozenstruik vs. Almeida (also known as UFC on ABC 4) was a mixed martial arts event produced by the Ultimate Fighting Championship that took place on May 13, 2023, at the Spectrum Center in Charlotte, North Carolina. [2]