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The reward theory of attraction claims that people are attracted to individuals exhibiting behaviors that are rewarding to them or whom they associate with rewarding events. [1] Individuals seek to develop strong relationships with those who provide positive and fulfilling interactions that require little to nothing in return.
Within the realm of social psychology, the proximity principle accounts for the tendency for individuals to form interpersonal relations with those who are close by. Theodore Newcomb first documented this effect through his study of the acquaintance process, which demonstrated how people who interact and live close to each other will be more ...
Close range marketing, commonly referred to as CRM, is a form of proximity marketing.Close Range Marketing is an emerging technology that allows businesses to both promote goods and services and involve their customers in interacting with the business.
In game theory and economics, a mechanism is called incentive-compatible (IC) [1]: 415 if every participant can achieve their own best outcome by reporting their true preferences. [ 1 ] : 225 [ 2 ] For example, there is incentive compatibility if high-risk clients are better off in identifying themselves as high-risk to insurance firms , who ...
The principles of similarity and proximity often work together to form a Visual Hierarchy. Either principle can dominate the other, depending on the application and combination of the two. For example, in the grid to the left, the similarity principle dominates the proximity principle; the rows are probably seen before the columns.
Propinquity can mean physical proximity, a kinship between people, or a similarity in nature between things ("like-attracts-like"). Two people living on the same floor of a building, for example, have a higher propinquity than those living on different floors, just as two people with similar political beliefs possess a higher propinquity than ...
The sociological theory of diffusion is the study of the diffusion of innovations throughout social groups and organizations. The topic has seen rapid growth since the 1990s, reflecting curiosity about the process of social change and "fueled by interest in institutional arguments and in network and dynamic analysis."
The following problems may be reasons for the absence of a theory of psychological compatibility: Lack of generally accepted criteria for measuring compatibility ("degrees of compatibility") The terms compatibility and matching , although not identical, are often confused in common speech (the first rather comprises complementarity and the ...