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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
Italo logo. For the performance of its services, commercially promoted under the name Italo, NTV deploys the AGV 575, commissioned to Alstom in 2008, and the electric train NTV ETR 675, also committed to Alstom in 2015 and which from 7 December 2017 - following the change of the railway timetable - gradually enter in service.
Pitt's new graduated (progressive) income tax began at a levy of 2 old pence in the pound (1 ⁄ 120 or 0.83%) on annual incomes over £60 and increased up to a maximum of 2 shillings (10%) on incomes of over £200. Pitt hoped that the new income tax would raise £10 million, but actual receipts for 1799 totalled just over £6 million.