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In sport, a club crest is the term used to describe a logo used by a sports club. Such a logo is also often termed a badge. The logos of many clubs are inspired by heraldic design. In Association football, club crests did not always hold their current importance.
Sports marketing is an element of sports promotion which involves a wide variety of sectors of the sports industry, including broadcasting, advertising, social media, digital platforms, ticket sales, and community relations. [7] Sports marketing is divided into three sectors.
The aesthetics of sport are intangible". [4] The motto was introduced in 1924 at the Olympic Games in Paris. [5] Coubertin's Olympic ideals are expressed in the Olympic creed: "The most important thing in the Olympic Games is not to win but to take part, just as the most important thing in life is not the triumph but the struggle.
The first team in sports history to adopt a star was Juventus, [2] who added one golden star with five points in the team's shirt, after Italian Football Federation (FIGC) approval, in 1958 to represent their tenth Italian Football Championship and Serie A title, at the time, the new national record. [1]
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The "Swoosh" logo. The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [1] [2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). [3]