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Ipana [24] a popular toothpaste during the 20th century, first introduced in 1901 by Bristol-Myers of New York. The brand is now owned by Maxill Inc. of Canada. The famous Disney-created mascot named Bucky Beaver joined the Ipana marketing efforts in the 1950s. [citation needed] Jāsön [25] offers toothpaste among a variety of other personal ...
In the 1950s, Bristol-Myers saturated women's periodicals with a broad-based monthly ad placement campaign for Ipana. Magazines such as Better Homes and Gardens, True Stories, and McCall's were targeted to cover the broad range of women's interests; however, the campaign all but ignored men's magazines, and this weakened the brand by leaving the perception that Ipana was a product for women ...
Colgate Dental Cream (toothpaste) with Gardol c. 1950s Colgate is an American brand principally used for oral hygiene products such as toothpastes , toothbrushes , mouthwashes and dental floss . Manufactured by Colgate-Palmolive , Colgate's oral hygiene products were first sold by the company in 1873, sixteen years after the death of the ...
Striped toothpaste was invented by Leonard Marraffino in 1955. The patent (US patent 2,789,731 , issued 1957) was subsequently sold to Unilever , which marketed the novelty under the Stripe brand-name in the early 1960s.
An advertisement for Gleem toothpaste, featuring GL-70, from Time magazine's March 31, 1958, issue. Gleem was positioned in 1952 as a competitor to top Colgate's then top Dental Cream, with advertising coordinated by Compton Advertising, Inc. [4] The League Against Obnoxious TV Commercials included a Gleem toothpaste commercial in its list of the terrible 10 in May 1963. [5]
The application for a design patent for his "Hutson toothbrush" was filed on January 13, 1950, and U.S. Design Patent No. 160,604 was granted on October 24 the same year. [ 8 ] In 1958, he was granted a utility patent for a "mouthbrush" having fine, soft, flat-ended nylon bristles, and a similar appearance to the 1950 design. [ 9 ]
In 1950, Nebergall was offered and took a position at Indiana University Department of Chemistry as an assistant professor. [7] It was here that he was introduced to Joseph C. Muhler, DDS, who was working on a Ph.D. in chemistry. [8] While Muhler was in dental school at IU he had begun research in the use of fluoride to reduce dental carries.
Pepsodent was a very popular brand before the mid-1950s, but its makers were slow to add fluoride to its formula to counter the rise of other highly promoted brands such as Crest and Gleem toothpaste by Procter & Gamble, and Colgate's eponymous product; sales of Pepsodent subsequently plummeted. Today Pepsodent is a "value brand" marketed ...