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The Fargo brand lived longer in a variety of countries under the Chrysler Corporation's badge engineering marketing approach.. Manufactured in Detroit at the Lynch Road facility, Dodge trucks were also offered under the Fargo (or DeSoto) names in most of Latin America, while in Europe and Asia, they were mainly built in Chrysler's Kew plant and sold under either the Fargo or DeSoto badge names.
This is a list of vehicles that have been considered to be the result of badge engineering (), cloning, platform sharing, joint ventures between different car manufacturing companies, captive imports, or simply the practice of selling the same or similar cars in different markets (or even side-by-side in the same market) under different marques or model nameplates.
Sterling Trucks Corporation (commonly designated Sterling) was an American truck manufacturer. Founded in 1998, Sterling was created following the 1997 acquisition of the heavy-truck product lines of Ford Motor Company by Freightliner . [ 1 ]
The chassis for the Bullet was designed for use with a variety of truck configurations, including dump, contractor, towing, and box trucks. [3] The main difference between the Ram and rebadged Bullet was a new front fascia and both 'Sterling' and 'Bullet' badging on the exterior of the truck. Both 2-Door Regular Cab and 4-Door Quad Cab models ...
His son George Brockway later turned the carriages into a truck manufacturer in 1909. The first trucks were high-wheelers. During World War I, Brockway built 587 Class B Liberty Trucks for the military. After the war they produced a new range from 1-ton to 5-tons. 1924 Brockway 2.5-ton truck on display at the Iowa 80 Trucking Museum, Walcott, Iowa.
In 1950, the company manufactured a unique truck, the TC CargoLiner – touted as "A Trailer Without A Tractor". [15] In 1953 the Twin Coach Company was awarded a patent for what would become the standard in straight truck design. The inventor was Louis J Fageol. [16] The company produced 1 1/2 ton, 2 1/2 ton, 3 1/2-4 ton, and 5-6 ton trucks.
In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an existing product line.
The AWD name was used as GM would only allow the use of the Bedford name for military trucks. David John Bowes Brown was the designer in 1973 of the then DJB D250 Articulated Dump Truck, built in Peterlee, England, by DJB Engineering. DJB was renamed Artix in 1985 when the trucks were rebadged as Caterpillar. [18]