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Latitude of rejection represents the range of ideas that an individual finds unacceptable or unfavorable. The messages that end up falling within this range are most likely to be rejected. The latitude of non-commitment lies between the middle of the latitudes of acceptance and the latitude of rejection.
As a result, he illustrated three forms of latitude which are the latitude of acceptance, rejection and non-commitment. The latitude of acceptance explores the variety of ideas that individuals perceive as considerable and acceptable. The latitude of rejection explores the variety of ideas that an individual perceives to be disagreeable and not ...
In the latitude of the acceptance category, messages and ideas get stored if the listener agrees with the message. Likewise, unacceptable messages get stored in the latitude of the rejection category. Messages with no agreement or disagreement, so school he followed the latitude of non-commitment category.
In an experimental design similar to Zanna and Cooper's 1974 study, another variable was manipulated: whether or not the stance of the counter-attitudinal essay fell in the latitude of acceptance or the latitude of rejection (see social judgment theory). It appeared that when the stance of the essay fell into the latitude of rejection, the ...
When trying to persuade an individual target or an entire audience, it is vital to first learn the average latitudes of acceptance, non-commitment, and rejection of your audience. It is ideal to use persuasive information that lands near the boundary of the latitude of acceptance if the goal is to change the audience's anchor point.
Ronald P. Rohner is an international psychologist, and a Professor Emeritus of Human Development and Family Sciences and Anthropology at the University of Connecticut.There he is also Director of the Center for the Study of Interpersonal Acceptance-Rejection, and executive director of the International Society for Interpersonal Acceptance-Rejection.
According to the Times, the study found that “in two-thirds, it was the direct cause of death, mostly in combination with other drugs.” It was a misreading of the study. Its author, Tor Seldén of Sweden’s National Board of Forensic Medicine, told The Huffington Post in an email that the Times’ claim “is not supported by our findings.”
At this point, which Muzafer Sherif would label the edge of one's latitude of acceptance, reasonable consideration is no longer given towards product performance and the individual is further polarized towards rejection. Anderson further notes that these results pertain to simply explained products and may not generalize to more complex items.