Search results
Results from the WOW.Com Content Network
The latitude of acceptance refers to the range of ideas that an individual finds acceptable or favorable. This could vary between ideas, messages, or positions. Usually, the messages that fall within this range are more likely to be accepted and incorporated into an individual's existing beliefs.
In the latitude of the acceptance category, messages and ideas get stored if the listener agrees with the message. Likewise, unacceptable messages get stored in the latitude of the rejection category. Messages with no agreement or disagreement, so school he followed the latitude of non-commitment category.
The latitude of acceptance explores the variety of ideas that individuals perceive as considerable and acceptable. The latitude of rejection explores the variety of ideas that an individual perceives to be disagreeable and not deemed considerable. The latitude of noncommitment explores the ideas that are neither considerable or disagreeable.
When trying to persuade an individual target or an entire audience, it is vital to first learn the average latitudes of acceptance, non-commitment, and rejection of your audience. It is ideal to use persuasive information that lands near the boundary of the latitude of acceptance if the goal is to change the audience's anchor point.
Social judgment theory – emphasizes the distance in opinions, and whether it is in the "acceptance latitude" or "rejection latitude" or in the intermediate zone. This concept relates to the peripheral processing route because when a person already has a strong opinion on the idea (an anchor), they are more likely to take the peripheral route ...
Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!
Acceptance is a core element of acceptance and commitment therapy (ACT) and cognitive behavioral therapy (CBT). In this context, acceptance is a process that involves actively contacting psychological internal experiences (emotions, sensations, urges, flashbacks, and other private events) directly, fully, without reacting or becoming defensive.
Is used to increase a person's latitude of acceptance. For example, if a salesperson wants to sell an item for $100 but the public is only willing to pay $50, the salesperson first offers the item at a higher price (e.g., $200) and subsequently reduces the price to $100 to make it seem like a good deal. Dysphemism