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The Department of Tourism (DOT) then commissioned advertising firm BBDO Guerrero [3] for the implementation of the campaign. This includes the coming up with promotional materials and the addition of "More than the Usual" as a sub slogan. [1] Also the "Wow" of the campaign slogan is meant to be capitalized which doubles as an acronym.
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Gordon's flagship marketing campaign "Wow Philippines" earned recognition from the ITB Berlin tourism trade fair in 2001 and 2002. Gordon was elected Commissioner for East Asia and the Pacific at the World Tourism Organization in 2002 and chairman of the Pacific Asia Travel Association in 2003.
In computing, Windows on Windows (commonly referred to as WOW) [1] [2] [3] is a discontinued compatibility layer of 32-bit versions of the Windows NT family of operating systems since 1993 with the release of Windows NT 3.1, which extends NTVDM to provide limited support for running legacy 16-bit programs written for Windows 3.x or earlier.
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Launched in 2010, it replaced the WOW Philippines campaign that was launched in 2002. The tourism slogan and the associated logo used for the campaign were controversial and received mostly negative reception from the Filipino public, even leading to the resignation of the country's then-Tourism Secretary, Alberto Lim .
Grey Group acquires a majority stake in Campaigns & Grey in the Philippines. In August 2011, WPP announced that its wholly owned operating company Grey, the global advertising network of Grey Group, agreed to acquire further shares in the capital of Campaigns and Grey Inc. Grey has held a minority stake in C&G since 1994 and on completion will hold a majority of the shares.