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2. Superdry - Wikipedia

   en.wikipedia.org/wiki/Superdry

   Superdry has been criticized for pricing out-of-sync with the status of the brand, uncertainty as to what the brand stands for and represents, and its place in the market. [3] [15] The Superdry brand has moved away from Japanese lettering, offering clothing both with and without Japanese writing. Superdry has commonly been described as having ...

3. James Holder (businessman) - Wikipedia

   en.wikipedia.org/wiki/James_Holder_(businessman)

   In 2003, Holder co-founded Superdry with Julian Dunkerton as a market stall in Cheltenham. [4] In 2004, they opened the brand's first physical store in Covent Garden, London. [5] [4] Holder was responsible for clothing design and brand development at the company. [6] Holder said that he and Dunkerton spotted a "huge gap" in the UK men's market. [7]

4. Hoodie - Wikipedia

   en.wikipedia.org/wiki/Hoodie

   A hoodie is a type of sweatshirt [1] with a hood that, when worn up, covers most of the head and neck, and sometimes the face. The most common 'pullover' style hoodies often include a single large knife pocket or muff on the lower front, while hoodies with zippers usually include two pockets , one on either side of the zipper, in the same location.

5. 2010s in fashion - Wikipedia

   en.wikipedia.org/wiki/2010s_in_fashion

   Women wearing contemporary outfits at a 2015 fashion show. The 2010s were defined by hipster fashion, athleisure, a revival of austerity-era period pieces and alternative fashions, swag-inspired outfits, 1980s-style neon streetwear, [1] and unisex 1990s-style elements influenced by grunge [2] [3] and skater fashions. [4]