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The mod subculture was centred on fashion and music, and many mods wore parkas and rode scooters. Mods wore suits and other cleancut outfits, and listened to music genres such as modern jazz, soul, Motown, ska and British blues-rooted bands like the Yardbirds, the Small Faces, and later the Who and the Jam.
Two mid-1960s mods on a customised Lambretta scooter. Mod, from the word modernist, is a subculture that began in late 1950s London and spread throughout Great Britain, eventually influencing fashions and trends in other countries. [1] It continues today on a smaller scale.
During the mid-1960s, Mod girls wore very short miniskirts, tall, brightly colored go-go boots, monochromatic geometric print patterns such as houndstooth, and tight fitted, sleeveless tunics. Flared trousers and bell bottoms appeared in 1964 as an alternative to capri pants , and led the way to the hippie period introduced in the 1960s.
Those who took part in the movement were known by various names, notably dandies, [7] [3] as well as variations like urban dandies [8] and dandy mods. [9] In the 1960s, terms such as "soft mod" or "peacock mod" were commonplace, to contrast from the more aggressive and rude boy influenced "hard mods" who would morph into the skinhead subculture ...
John Stephen (28 August 1934 – 1 February 2004), dubbed by the media the £1m Mod and the King Of Carnaby Street, was one of the most important fashion figures of the 1960s. [ 1 ] Stephen was the first individual to identify and sell to the young menswear mass market which emerged in the late 1950s and early 1960s.
Mods were an enemy of sharpies, and their gang brawls were reported in the newspapers during 1966. [3] In a 2002 interview, a former sharpie stated that despite the sharpie culture being quite violent – especially as they crossed other gangs' territories on the public transport network – the altercations were restricted to inter-gang rivalries.
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Mod band the Small Faces in 1965, wearing Ivy League cut sportcoats made up in outrageous plaids that were the antithesis of the understated Ivy League style, as were their long Beatle haircuts. From the late 1950s until the mid 1960s , Ivy League clothing was considered desirable mainstream apparel for American middle class adults.