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  2. Visual marketing - Wikipedia

    en.wikipedia.org/wiki/Visual_marketing

    Visual marketing is the discipline of studying the relationship between an object, the context it is placed in and its relevant image. Representing a disciplinary link between economy, visual perception laws and cognitive psychology, [1] the subject mainly applies to businesses such as fashion and design.

  3. Digital display advertising - Wikipedia

    en.wikipedia.org/wiki/Digital_display_advertising

    Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. [1] [2] A display ad is usually interactive (i.e. clickable), which

  4. Comprehensive layout - Wikipedia

    en.wikipedia.org/wiki/Comprehensive_layout

    In graphic design and advertising, a comprehensive layout or comprehensive, usually shortened to comp, is the page layout of a proposed design as initially presented by the designer to a client, showing the relative positions of text and illustrations before the final content of those elements has been decided upon. The comp thus serves as a ...

  5. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    Online ads are delivered by an ad server. Examples of online advertising include contextual ads that appear on search engine results pages, banner ads, in pay per click text ads, rich media ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. [78]

  6. Page layout - Wikipedia

    en.wikipedia.org/wiki/Page_layout

    Grids and templates are page layout design patterns used in advertising campaigns and multiple-page publications, including websites. A grid is a set of guidelines, able to be seen in the design process and invisible to the end-user/audience, for aligning and repeating elements on a page. A page layout may or may not stay within those ...

  7. Visual communication - Wikipedia

    en.wikipedia.org/wiki/Visual_communication

    Visual communication relies on a collection of activities, communicating ideas, attitudes, and values via visual resources, i.e. text, graphics, or video. [8] The evaluation of a good visual communication design is mainly based on measuring comprehension by the audience, not on personal aesthetic and/or artistic preference as there are no ...

  8. Visual merchandising - Wikipedia

    en.wikipedia.org/wiki/Visual_merchandising

    The most common form of communication in window displays is through text and signage, especially when advertising a sale or a special. [14] This technique is commonly directed towards price-driven customers who are constantly seeking bargains. Colorful, bold text and graphics are used to grasp the attention of these consumers. [25]

  9. Commercial art - Wikipedia

    en.wikipedia.org/wiki/Commercial_art

    Andy Warhol, Commercial artist, 1975. Commercial art is the art of creative services, referring to art created for commercial purposes, primarily advertising.Commercial art uses a variety of platforms (magazines, websites, apps, television, etc.) for viewers with the intent of promoting the sale and interest of products, services, and ideas. [1]