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A 1974 study by Katz, Blumler, and Gurevitch stated five basic assumptions for a framework for understanding the correlation between media and audiences. These assumptions are: [18] The audience is conceived as active. In the mass communication process, much initiative in linking gratification and media choice lies with the audience member.
Major contributors to media psychology include Marshall McLuhan, Dolf Zillmann, Katz, Blumler and Gurevitch, David Giles, and Bernard Luskin. Marshall McLuhan is a Canadian communication philosopher who was active from the 1930s to the 1970s in the realm of Media Analysis and Technology. He was appointed by the President of the University of ...
Jay G Blumler (18 February 1924 – 30 January 2021 (aged 96)) [1] was an American-British theorist of communication and media. He was Professor of Public Communication at the University of Leeds . Early life and education
Elihu Katz (Hebrew: אליהוא כ"ץ, 21 May 1926 – 31 December 2021) was an American-Israeli sociologist and communication scientist whose expertise was uses and gratifications theory. He authored over 20 books and 175 articles and book chapters during his lifetime and is acknowledged as one of "the founding fathers of regular television ...
The Match Game (1962 pilot & 1964 "All-Star" episodes) Match Game (Baldwin) Match Game-Hollywood Squares Hour; Match Game PM; Million Dollar Password; Mindreaders; Missing Links (1963 pilot) Monster Garage; Monster House; The Name's the Same (Lewis) The Newlywed Game (Eubanks and Kroeger) Now You See It (Narz) Number Please; Password (Ludden)
Savages (1974 film) Scream of the Wolf; Shootout in a One-Dog Town; Sidekicks (1974 film) Skyway to Death; So Evil, My Sister; Der Springteufel; The Story of Jacob and Joseph; The Story of Pretty Boy Floyd; Strange Adults; The Stranger Who Looks Like Me; The Stranger Within (1974 film) The Straw Hat
The 4:30 Movie is a television program that aired weekday afternoons on WABC-TV (Channel 7) in New York from 1968 to 1981. The program was mainly known for individual theme weeks devoted to theatrical feature films or made-for-TV movies starring a certain actor or actress, or to a particular genre, or to films that spawned sequels.
CIII-TV signs on the air, it is known as the Global Television Network. The network has six transmitters in Southern Ontario. March 3: The National Dream, an 8 part mini-series, begins airing on CBC. March 25: Juno Awards of 1974. July 8: Coverage of the 1974 federal election airs live on all the main networks. December 9
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