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2. Uses and gratifications theory - Wikipedia

   en.wikipedia.org/wiki/Uses_and_gratifications_theory

   A 1974 study by Katz, Blumler, and Gurevitch stated five basic assumptions for a framework for understanding the correlation between media and audiences. These assumptions are: [17] The audience is conceived as active. In the mass communication process, much initiative in linking gratification and media choice lies with the audience member.

3. Media psychology - Wikipedia

   en.wikipedia.org/wiki/Media_psychology

   Major contributors to media psychology include Marshall McLuhan, Dolf Zillmann, Katz, Blumler and Gurevitch, David Giles, and Bernard Luskin. Marshall McLuhan is a Canadian communication philosopher who was active from the 1930s to the 1970s in the realm of Media Analysis and Technology. He was appointed by the President of the University of ...

4. Jay Blumler - Wikipedia

   en.wikipedia.org/wiki/Jay_Blumler

   Jay G Blumler (18 February 1924 – 30 January 2021 (aged 96)) [1] was an American-British theorist of communication and media. He was Professor of Public Communication at the University of Leeds . Early life and education

5. AOL Video - Serving the best video content from AOL and ...

   www.aol.com/video

   The AOL.com video experience serves up the best video content from AOL and around the web, ... USA TODAY. 4 unexpected ways you can use your smart speaker. USA TODAY. Bad Bunny, Jimmy Fallon ...

6. Elihu Katz - Wikipedia

   en.wikipedia.org/wiki/Elihu_Katz

   Elihu Katz (Hebrew: אליהוא כ"ץ, 21 May 1926 – 31 December 2021) was an American-Israeli sociologist and communication scientist whose expertise was uses and gratifications theory. He authored over 20 books and 175 articles and book chapters during his lifetime and is acknowledged as one of "the founding fathers of regular television ...

7. History of communication studies - Wikipedia

   en.wikipedia.org/wiki/History_of_communication...

   The 1970s also saw the development of what became known as uses and gratifications theory, developed by scholars such as Elihu Katz, Jay G. Blumler, and Michael Gurevitch. Instead of seeing audiences as passive entities experiencing effects from a one-way model (sender to receiver), they are analyzed through the paradigm of actively seeking out ...

8. Influence of mass media - Wikipedia

   en.wikipedia.org/wiki/Influence_of_mass_media

   [citation needed] Later, two theoretical perspectives, uses-and-gratifications (Katz et al. 1973, [64] Rubin 2009 [63]) and selective exposure theory (Knobloch-Westerwick 2015, [65] Zillmann & Bryant 1985 [66]), were developed based on this assumption and aimed to pinpoint the psychological and social factors guiding and filtering an audience's ...

9. QB VII (miniseries) - Wikipedia

   en.wikipedia.org/wiki/QB_VII_(miniseries)

   It began airing on ABC on April 29, 1974. [2] Adapted to the screen by Edward Anhalt from the 1970 novel QB VII by Leon Uris , it was produced by Douglas S. Cramer and directed by Tom Gries . The original music was written by Jerry Goldsmith and the cinematography by Paul Beeson and Robert L. Morrison.