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Under Armour also had released a product with scent control technology in 2012 titled, "Under Armour Scent Control". This line claims to be designed so that the wearer's scent cannot be detected. [45] Under Armour developed a new type of shirt called "Coldblack", which is designed to reflect heat and keep athletes cool in the sun. [46]
The following is a list of people who played in the Under Armour All-America Game since its inception in 2008. Pages in category "Under Armour All-American football ...
Between 2014 and 2016, Under Armour spent close to $1 billion to acquire makers of activity- and diet-tracking mobile apps. [23] [24] [25] Many long-term employees questioned Plank's strategy and whether the company would produce a return on their investment. Plank spent hours in one-on-one conversations to try to persuade those employees.
In 2018, a total of 17,400 hopefuls submitted applications for 98 spots. That's just a bit over a 0.56% acceptance rate.
Under Armour also announced that, as Plank becomes CEO, Mohamed A. El-Erian, the former PIMCO CEO, will become the non-executive chair of its board. ... I am most proud of is the excellent talent ...
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The game is sponsored by Under Armour and enjoys a national audience thanks to broadcast partner ESPN (the first edition was broadcast on ABC opposite the U.S. Army All-American Bowl, and the 17th edition will be broadcast on ESPN2 opposite the 2025 Sugar Bowl). The game is co-owned by Chicago-based sports marketing agency Intersport and ESPN.