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Lorentzen introduced standardization, vertical integration, metal manufacturing and assembly lines to the window blinds industry. [4] In 1993, Levolor was acquired by Newell (known today as Newell Brands). [5] In July 2016, Levolor was sold to Hunter Douglas, a Dutch custom window blind manufacturer, for US$260 million. [6]
[6] [7] It relaunched the brand to incorporate other forms of home decorating, such as curtains, blinds and flooring. [8] The franchise otherwise continued as normal. [9] Guthrie Bowron recorded an 8% increase in wallpaper sales between 2011 and 2012, and a 18% increase between 2012 and 2013.
At a later date in 2016, Hunter Douglas purchased a majority share in Blinds2Go which is by far the largest UK retailer of made-to-measure blinds. Following that, Hunter Douglas made a second acquisition of Hillarys Blinds in 2017. At this point, Hunter Douglas already owned a significant share of the market before purchasing a majority stake ...
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