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A virtual restaurant in Columbus, Ohio in 2020. A virtual restaurant, also known as a ghost kitchen, cloud kitchen or dark kitchen, is a food service business that serves customers exclusively by delivery and pick-up based on phone and online ordering. [1]
Online food ordering is the process of ordering food, for delivery or pickup, from a website or other application. The product can be either ready-to-eat food (e.g., direct from a home-kitchen, restaurant, or a virtual restaurant) or food that has not been specially prepared for direct consumption (e.g., vegetables direct from a farm/garden, fruits, frozen meats. etc).
With food delivery surging during COVID-19, virtual restaurants have become a booming industry Rise of the ghost kitchens: How virtual restaurants are reshaping L.A.'s dining economy Skip to main ...
Food delivery is a courier service in which a restaurant, store, or independent food-delivery company delivers food to a customer. An order is typically made either by telephone, through the supplier's website or mobile app , or through a third party food ordering service.
These questions are driving delivery platforms to think carefully about their engagement with virtual restaurants. On DoorDash, virtual restaurants are labeled and customers can access details ...
Food delivery apps and marketplaces have raised $31.3 billion since 2017. Still, the long-term profitability of these low-margin companies remains in question—something that could impact ...
[30] [31] Virtual restaurant brands (or "pseudo-restaurants" [32]) are the opposite of a ghost kitchen: they allow existing restaurants to deliver food with the Future Foods brands. [25] Future Foods handles marketing including food photography. [33] These Future Foods brand orders are organized for a restaurateur using the Otter order system. [29]
The process of delivering food is carried out by Uber drivers. [7] In 2020, the company was sued for antitrust price manipulation, from forcing restaurants to charge the same price for delivery as for dine-in if the restaurant wants to be listed on the Uber Eats app, along with charging fees of 13–40% of revenue.