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ICI Paints was formed in 1926. The Dulux paint brand was introduced in 1931. [2] The name Dulux is derived from the words Durable and Luxury. In the early days of its existence, decorators and their suppliers were the main customers for Dulux, with Say Dulux to your decorator used as an advertising slogan in the 1950s.
Imperial Chemical Industries (ICI) was a British chemical company. It was, for much of its history, the largest manufacturer in Britain. [1] Its headquarters were at Millbank in London. ICI was a constituent of the FT 30 and later the FTSE 100 indices. ICI was formed in 1926 as a result of the merger of four of
Until 2010, C-I-L operated as part of Imperial Chemical Industries. In 2010 ICI was bought by AkzoNobel, a Dutch chemical company. Then in 2014, AkzoNobel's North American architectural coatings division was acquired by PPG Industries and has operated as PPG Architectural Coatings Canada since.
In 1986 focusses to paint and specialty products with the purchase of Beatrice's Chemicals Division and Glidden Paint. [17] In 1993 ICI demerged its bioscience business, splitting into two the publicly listed companies: ICI and Zeneca. The latter would later go onto merge with Astra AB, forming the current pharmaceutical company, AstraZeneca. [18]
The Old English Sheepdog is the brand mascot for Dulux paint. The dog was first introduced in advertising campaigns in 1961. The dog was first introduced in advertising campaigns in 1961. Since then they have been a constant and highly popular feature of Dulux television and print adverts wherever the paint is sold.
On 19 December 1968 the company changed its name to PPG Industries, Inc., to show its diverse offerings. In the mid-1980s, Cipisa, a Spanish paint company was acquired and renamed PPG Ibérica and its CEO, Pere Nadal Carres, became CEO of PPG Ibérica. [citation needed] In 1990 PPG founded Transitions Optical as a joint venture with Essilor. [6]
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The company shifted its business model by moving into agribusiness away from Dulux paints and fertilizer. To reflect the change the company was planning to change the name of the company. [ 4 ] The company followed up this by changing its name to the current name in 2011.