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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.
Website saturation and popularity, or how much presence a website has on search engines, can be analyzed through the number of pages of the site that are indexed by search engines (saturation) and how many backlinks the site has (popularity). It requires pages to contain keywords people are looking for and ensure that they rank high enough in ...
Returns webpages that belong to the specified site. To focus on two or more domains, use a logical OR to group the domains. You can use site: to search for web domains, top level domains, and directories that are not more than two levels deep. You can also search for webpages that contain a specific search word on a site.
The earliest known reference [2] to the term spamdexing is by Eric Convey in his article "Porn sneaks way back on Web", The Boston Herald, May 22, 1996, where he said: . The problem arises when site operators load their Web pages with hundreds of extraneous terms so search engines will list them among legitimate addresses.
Although every link to a website is a vote in its favor, not all votes are counted equally. A website with similar subject matter to the website receiving the inbound link carries more weight than an unrelated site, and a well-regarded website (such as a university) has higher link quality than an unknown or disreputable website.
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