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As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, [ a ] or to reinforce and strengthen the audience's memory of a literary product .
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Slogans that associate emotional responses or evoke recollections of memories increase their likelihood of being adopted by the public and shared. [8] Additionally, by linking a slogan to a commonplace discussion topic (e.g. stress , food , traffic ), consumers will recall the slogan more often and associate the corporation with their personal ...
English: Subway logo and slogan taken from marketing materials found online in PDF format. Was subject of a rejected [ dead link ] ( Archive ) copyright registration request. Deutsch: Logo von Subway samt Slogan aus Online-Werbematerial.
Creativity is the ability to form novel and valuable ideas or works using one's imagination. Products of creativity may be intangible (e.g. an idea, scientific theory, literary work, musical composition, or joke), or a physical object (e.g. an invention, dish or meal, piece of jewelry, costume, a painting).
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Creativity techniques are methods that encourage creative actions, whether in the arts or sciences. They focus on a variety of aspects of creativity, including techniques for idea generation and divergent thinking , methods of re-framing problems, changes in the affective environment and so on.
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