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A dupe (duplicate) or knockoff is a product similar in appearance, functionality, or design to a higher-end, often more expensive, branded item but sold at a much lower price.
Counterfeit clothes, shoes, jewelry and handbags from designer brands are made in varying quality; sometimes the intent is only to fool the gullible buyer who only looks at the label and does not know what the real thing looks like, while others put some serious effort into mimicking fashion details.
Le Vian worked with the supplier Rio Tinto and partnered with the retailer, Signet Jewelers. The brand heavily advertised the 'chocolate diamond' line including a massive TV media spend. The campaign was a success; in 2007 virtually no one was searching for "chocolate diamonds", and in 2014 the number jumped to 400,000 times a year.
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Designer dupes are a controversial topic among trendsetters and the fashion elite. Discover More: 6 Best Expensive-Looking Things You Can Buy at Big Lots Check Out: 5 Genius Things All Wealthy...
A passion for jewelry can become an expensive habit, especially if you favor investment pieces. But if necklaces, rings and earrings are your go-to accessories, there are ways to keep your budget ...
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