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Pepsi Number Fever, [1] also known as the 349 incident, [2] was a promotion held by PepsiCo in the Philippines in 1992, which led to riots [3] and the death of at least five people.
PepsiCo products: PepsiCo encouraged sales of its soda products through a sales promotion. In 1992, it announced that it would print numbers ranging from 001 to 999 inside the caps of its bottled soda products. Certain numbers, announced through television, could be redeemed for prizes, ranging from ₱100 to ₱1 million.
Penshoppe is a casual wear retail brand based in the Philippines. Established in 1986, [ 2 ] Penshoppe is the flagship brand of Golden ABC, Inc., a fashion house based in the Philippines. [ 3 ]
Logo for the One Town One Product Program. One Town, One Product (OTOP) is a promotional program of the government of the Philippines.The initiative follows a similar undertaking by the Republic of China, which launched a One Town One Product in 1989 to promote companies in Taiwan. [1]
As the name suggests, the song, which was based on Reunion's 1974 hit single "Life Is a Rock (But the Radio Rolled Me)", incorporates all of the items (at that time) on the McDonald's menu: sandwiches, other lunch/dinner items, breakfast items, dessert items, and drinks, in that order.
The first known promotional products in the United States were commemorative buttons dating back to the election of George Washington in 1789. During the early 19th century, there were some advertising calendars, rulers, and wooden specialties, but there was no organized industry for the creation and distribution of promotional items until later in the 19th century.
Dali claims that the quality of their private label products "meets or exceeds the equivalent national brands sold in other national retail chains" while being significantly more affordable. [12] Around 60–70% of its products are sourced locally in the Philippines and the remainder are imported from Malaysia, China, South Korea, and Europe ...
The promotional campaign was based on the 24-month Visit Philippines 2003 campaign by the World Tourism Organization which aimed to encourage the Filipino diaspora to visit tourism sites in the Philippines. [2] The Department of Tourism (DOT) then commissioned advertising firm BBDO Guerrero [3] for the implementation of the campaign.
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