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The Bird's Custard product remains as a brand. In late 2004, Kraft sold Bird's Custard and some other Kraft brands to Premier Foods, the owners as of 2021. [6] [7] In 1958, the company acquired Monk and Glass, a rival custard powder manufacturer based in London. [8]
Sir Alfred Frederick Bird, 1st Baronet (27 July 1849 – 7 February 1922) [1] was an English chemist, food manufacturer and Conservative Party politician. He is best remembered as the proprietor of Alfred Bird & Sons , a company founded by his father Alfred Bird , the inventor of baking powder and the powdered custard that bears his name.
Alfred Bird's gravestone at Key Hill Cemetery, Birmingham. Alfred Bird died on 15 December 1878 in Kings Norton, Birmingham and is buried at Key Hill Cemetery in Birmingham. . Famously his obituary in the journal of the Chemical Society (of which he was a fellow) discussed at length his skills and research but did not mention his other activity – the by then famous Bird's Custard and Bird's Jel
Angel Delight was released in 1967 by the Bird's company, [3] in a strawberries-and-cream flavour. By the 1970s, Bird's had doubled the market for instant desserts . [ 2 ] After a lull in popularity during the 1980s, a revival campaign, featuring Wallace & Gromit , was run in 1999. [ 2 ]
The company had been established by his grandfather Alfred Bird, who invented both baking powder and custard powder. He was invested as a Chevalier in the French Légion d'honneur in 1947 and as an Officer of the Order of Leopold (Belgium) (in recognition of services rendered to Belgian interests during World War II ) in 1951. [ 7 ]
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The Custard Factory complex is set in fifteen acres (60,000m 2) of factory buildings, originally constructed for Sir Alfred Frederick Bird (1849–1922), the son of Alfred Bird (1811–1878), the inventor of egg-free custard. The architectural firm commissioned to design the building was Hamblins. At one time, a thousand people worked at the ...
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3579 S High St, Columbus, OH · Directions · (614) 409-0683