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Snap one up starting at $15. Home & Garden. Lighter Side
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Inspired by the brand's first (and #1 selling) bra, ThirdLove took the feel and light lining of the 24/7 T-shirt bra, but made it a little more minimal in coverage and added removable push-up pads.
By the early 1980s, Playtex controlled 25 percent of the market for bras, giving it the largest market-share in the industry. [25] In 1982, Playtex acquired the skin and hair products brand, Jhirmack Enterprises Inc., for $28.3 million [ 26 ] ($89.4 million in 2018 dollars [ 9 ] ).
Playtex: 1947 US Unknown Pretty Polly: 1919 UK Unknown Rigby & Peller: 1939 UK Thailand Schiesser: 1875 Germany Unknown Silhouette: 1887 UK Unknown Spanx: 2000 US Thailand ThirdLove: 2013 US China Trashy Lingerie: 1973 US US Triumph International: 1886 Germany Brazil/China/Thailand True & Co. 2012 US China Ultimo: 1999 ceased 2015: UK India Van ...
The Playtex Division of Sara Lee was given the responsibility of introducing "The Wonderbra" style to the United States. Although the model was already being manufactured in Montreal by Canadelle, Playtex executives decided to take a year to redesign the bra for the U.S. market. They scheduled a late 1994 national launch for the bra.
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