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Dissemination takes on the theory of the traditional view of communication, which involves a sender and receiver.The traditional communication viewpoint is broken down into a sender sending information, and receiver collecting the information processing it and sending information back, like a telephone line.
Data dissemination is the distribution or transmitting of statistical, or other, data to end users. [ 1 ] [ 2 ] There are many ways organizations can release data to the public, i.e. electronic format, CD-ROM and paper publications such as PDF files based on aggregated data.
In social science, mass communication is related to communication studies, but has its roots in sociology.Mass communication is "the process by which a person, group of people or organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience."
Gatekeeping is the process through which information is filtered for dissemination, whether for publication, broadcasting, the Internet, or some other mode of communication. The academic theory of gatekeeping may be found in multiple fields of study, including communication studies , journalism , political science , and sociology . [ 1 ]
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In English, propaganda was originally a neutral term for the dissemination of information in favor of any given cause. During the 20th century, however, the term acquired a thoroughly negative meaning in western countries, representing the intentional dissemination of often false, but certainly "compelling" claims to support or justify ...
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Dissemination in communication is widely used in the world of broadcasting. Broadcasting focuses on getting a message out and it is up to the general public to do what they wish with it. Peters also states that broadcasting is used to address an open-ended destination.