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As opposed to negative stereotypes, positive stereotypes represent a "positive" evaluation of a group that typically signals an advantage over another group. [2] As such, positive stereotypes may be considered a form of compliment or praise. [3] However, positive stereotypes can have a positive or negative effect on targets of positive stereotypes.
Implicit race stereotypes affect behaviors and perceptions. When choosing between pairs of questions to ask a black interviewee, one of which is congruent with racial stereotype, people with a high stereotypic explanatory bias are more likely to ask the racially congruent stereotype question. In a related study, subjects with a high SEB rated a ...
The type of expectation can vary; it can be, for example, an expectation about the group's personality, preferences, appearance or ability. Stereotypes are often overgeneralized, inaccurate, and resistant to new information. [3] A stereotype does not necessarily need to be a negative assumption. They may be positive, neutral, or negative.
Stereotypes allow people to infer the preferences of others in a wide variety of consumption domains. Consumer research in the social identity domain has shown that it is often the case that specific products are closely tied to certain social groups. For example, Star Wars is considered masculine while Bridget Jones is considered feminine. [7]
Understanding whether a culture is high or low can dramatically improve communication effectiveness. In high-context cultures, where much of the communication is implicit, knowing the context allows individuals to pick up on non-verbal cues and indirect messages, thus facilitating smoother interactions.
This demonstrates how media depiction of stereotypes can lead directly to prejudice. This is consequential because it can affect not only inter-group interactions, but the self-identity of the “negative group” (see: Self-fulfilling prophecy). Psychological research has shown that the stereotype associated simply with one’s name can cause ...
The holding of certain types of meta-stereotypes has been shown to have adverse effects. For example, people who are exposed to negative meta-stereotypes about their own group tend to have lower identification with their ingroup, [17] and that individuals may avoid seeking needed help if by doing so they may confirm negative stereotype of their group.
The out-group homogeneity effect is the perception of out-group members as more similar to one another than are in-group members, e.g. "they are alike; we are diverse". [1] Perceivers tend to have impressions about the diversity or variability of group members around those central tendencies or typical attributes of those group members.