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  2. Two-way communication - Wikipedia

    en.wikipedia.org/wiki/Two-way_communication

    When information is exchanged between superior and subordinate, it is known as vertical two-way communication. On the other hand, when communication takes place between persons holding the same rank or position, it is called horizontal two-way communication. Two-way communication is represented in the following diagrams: [3]

  3. Organizational communication - Wikipedia

    en.wikipedia.org/wiki/Organizational_communication

    Abbreviations are used to indicate the two-way flow of information or other transactions, e.g. B2B is "business to business". Duplex point-to-point communication systems, computer networks, non-electronic telecommunications, and meetings in person are all possible with the use of these terms. Examples:

  4. Models of communication - Wikipedia

    en.wikipedia.org/wiki/Models_of_communication

    Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.

  5. Workplace communication - Wikipedia

    en.wikipedia.org/wiki/Workplace_communication

    Furthermore, recent studies have shown that fostering a culture of trust within an organization enhances communication effectiveness and promotes a collaborative environment. [4] Preferring two-way communication is considered best for communicating. Adequate importance can be given for discussion, questions and clarifications.

  6. Interactive marketing - Wikipedia

    en.wikipedia.org/wiki/Interactive_marketing

    With the advent of content marketing in the late 1990s and the founding of Hubspot in 2006, interactivity has seen a fundamental change from simple two-way communication to gamification and beyond. This particular type of interactive marketing is known as interactive content marketing, and many SaaS companies have been founded to respond to the ...

  7. Internal communications - Wikipedia

    en.wikipedia.org/wiki/Internal_communications

    The job of an IC manager or IC team will vary from place to place and will depend on the needs of the organization they serve. In one, the IC function may perform the role of 'internal marketing' (i.e., attempting to win participants over to the management vision of the organization); in another, it might perform a 'logistical' service as channel manager; in a third, it might act principally ...

  8. Business communication - Wikipedia

    en.wikipedia.org/wiki/Business_communication

    Business communication is the act of information being exchanged between two-parties or more for the purpose, functions, goals, or commercial activities of an organization. [1] Communication in business can be internal which is employee-to-superior or peer-to-peer, overall it is organizational communication.

  9. Touchpoint - Wikipedia

    en.wikipedia.org/wiki/Touchpoint

    Touchpoint interactions create benefits for consumers through the two-way communication between the customer and brand. This communication strengthens the customer-brand relationship, increasing experiential value, brand satisfaction and trust, providing a memorable brand experience for the consumer.

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