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2. Price on application - Wikipedia

   en.wikipedia.org/wiki/Price_on_application

   Some online listing systems internally sort POA items as being either very cheap or very expensive meaning they will appear at the start of a price-sorted list. This might lead users of such listing systems to intentionally enter their item as POA (even if they could give a price) in order to stand out.

3. Cost per lead - Wikipedia

   en.wikipedia.org/wiki/Cost_per_lead

   Cost per lead, often abbreviated as CPL, is an online advertising pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser's offer. It is also commonly called online lead generation .

4. Internet Data Exchange - Wikipedia

   en.wikipedia.org/wiki/Internet_Data_Exchange

   An Internet Data Exchange (IDX, also known as Information Data Exchange [1]) refers to the agreement between listing (Selling) Agents or Brokers and Buyers' Agents to display Multiple Listing Service properties online, across multiple websites (via Real Estate Syndication where the listing Agent/Broker allows a listing to be Syndicated).

5. Performance-based advertising - Wikipedia

   en.wikipedia.org/wiki/Performance-based_advertising

   There are four common pricing models used in the online performance advertising market. CPM (cost-per-mille, or cost-per-thousand) Pricing models charge advertisers for impressions, i.e. the number of times people view an advertisement. Display advertising is commonly sold on a CPM pricing model. The problem with CPM advertising is that ...

6. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC display advertisements, also known as banner ads, are shown on websites with related content that have agreed to show ads and are typically not pay-per-click advertising, but instead, usually charge on a cost per thousand impressions .

7. WPP CEO Mark Read dreams of ‘getting closer’ to the ... - AOL

   www.aol.com/finance/wpp-ceo-mark-read-dreams...

   WPP’s share price has tanked 27% in the last five years, while that of its rival Publicis Groupe has risen 140% during the same period. Representatives at WPP declined Fortune's request for comment.