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2. Pay for placement - Wikipedia

   en.wikipedia.org/wiki/Pay_for_placement

   Pay for placement, or P4P, is an Internet advertising model in which advertisements appear along with relevant search results from a Web search engine. Under this model, advertisers bid for the right to present an advertisement with specific search terms (i.e., keywords ) in an open auction . [ 1 ]

3. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.

4. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Google Ads, formerly known as Google Adwords, is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [4]

5. Paid inclusion - Wikipedia

   en.wikipedia.org/wiki/Paid_inclusion

   In 2012, Google re-incorporated paid inclusion within its search, though in a different form. Google Flights , Google Hotel Finder, and Google Shopping all have new forms of paid inclusion programs. Some critics, such as Danny Sullivan, founder of Search Engine Watch , criticize this move as a step away from the Founder's Letter that was a part ...

6. Favored placement - Wikipedia

   en.wikipedia.org/wiki/Favored_placement

   Favored placement (also known as preferred placement) is the practice of preferentially listing search engine results for given sites. It is also known as pay for placement , but this term usually refers to advertisements that appear along with relevant search results while favored placement affects the order of actual search results.

7. Sponsored search auction - Wikipedia

   en.wikipedia.org/wiki/Sponsored_search_auction

   Prior to 1998, many advertisements were charged by impression, as it was the easiest metric to calculate. In 1998, GoTo.com, Inc debuted a pay-per-click charging system, with pricing and slot placement determined by an auction. GoTo used a first price auction, where bidders were placed according to their bids and charged their bids when they won.